Connect with mobile audiences in the physical world and, finally, provide a true campaign attribution.
21% The programs that connect OOH ads with a mobile campaign had a 21% open rate with a conversion rate of 12% (visiting a store).
* Typical mobile campaign conversion rate 1% or less. Source: Monatate, Q1 2014
Dynamically change the creativity to involve specific mobile audiences in real time. Extract the inherent value of your out-of-home (OOH) locations by measuring the true physical attribution and taking advantage of high-quality information to generate revenue.
The Data Business International platform can help you:
Improve the marketing efforts of buyers through a better understanding of a consumer's journey.
Promote sales in the store by pushing the engagements in mobile phones based on proximity with enabled beacons.
Demonstrate the benefits of incorporating OOH into media campaigns.
Connect with mobile applications, brands and advertisers.